I’m Attie Kruger, CEO and creator of ALPROF CONSUMER CLUB.
I have banking, life assurance and a mortgage origination background. For quite some time now I have had a dream to create a business model which would bring together consumers, and various businesses who could guarantee a professional service to these consumers. Apart from the excellent service they would receive, the consumers should also be able to enjoy a financial benefit for supporting these service providers. And finally, there should be no cost to the consumer to participate in the program.
The idea was simple, but the development for practical implementation of the concept took almost three years! It is called the ALPROF PROFIT SHARING PROGRAM. To make the idea a practical reality, two further entities had to be created:
1. The ALPROF CONSUMER CLUB, where membership is FREE.
2. The ALPROF PANEL OF SERVICE PROVIDERS where membership for businessesisearnedby the quality of service they render.
This enabled us to develop a program in which all the criteria we set for the business concept was met.
It has the following features:
1. Any person is able to participate in the program at no cost to him or her. There is therefore no financial risk for club members.
3. Because consumers deserve excellent service, this program will introduce them to those SERVICE PROVIDERS (businesses) who are willing to guarantee a high standard of professional service.
* Service Providers will therefore have to qualify on an ongoing basis, with their
quality of service, to serve on the ALPROF PANEL OF SERVICE PROVIDERS. No fees are
payable by Servicer Providers to serve on the ALPROF panel. Their quality of service would be
monitored with the help of ALPROF Consumer Club members who would evaluate the
service they have received from the participating service providers.
4. By means of the ALPROF PROFIT SHARING PROGRAM, our club members would also enjoy financial rewards for supporting the ALPROF SERVICE PROVIDERS.
5. ALPROF CLUB MEMBERS will also, regardless of their financial position, have the option to start their own business, at no cost to them. The business opportunity would therefore have no financial risk for participating ALPROF members.
It is a gratifying, and humbling experience, to see the dream become a reality.
THE MANAGEMENT TEAM
No business with such a potential for growth could be set up by one man. You need other dedicated people with special skills to convert the dream into reality. I have been fortunate to meet such people who now form part of the management team.
LEON HENNING
Leon has banking, real estate and bond origination background.
He has innovative ideas about marketing; an important skill in the development of a business model such as ours. He is able to transform complex ideas into easily understood, visual presentations.
Leon has also developed an aptitude for implementing correct policies and procedures, which is important for the smooth running of our business system.
MARTIN ROELOFSE
We are privileged to have Martin as a member of our team. He has many years of experience in the IT industry. He was project leader with a large international IT company on, inter alia, the development of the IT systems of one of the largest Life Assurance companies in South Africa. Considering the potential for rapid growth in ALPROF MEMBERSHIP, it is reassuring to know that Martin has the expertise to maintain a healthy balance between membership growth and our IT systems capacity.
The combination of our various talents and abilities has created a synergy that enables us to convert the dream into reality. However, ability without integrity is a recipe for disaster. I know the members of our management team well enough not to doubt their integrity. This is the solid foundation for mutual trust and respect which will ensure the successful management of this exciting business. However, I believe the most important aspect of any relationship is the sharing of the same spiritual values. In this respect, we have much to be thankful for.
